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It’s Amazing – But Terrifying!: Unveiling the Combined Effect of Emotional and Cognitive Trust on Organizational Member’ Behaviours, AI Performance, and Adoption

3.4.2026

We conducted a qualitative, real-life study where we tracked the introduction, implementation, and use of a new AI technology in a company. We identified four distinct trust configurations among organizational members: full trust (high cognitive/high...

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The Role of AI in Revolutionizing Strategy Formulation and Execution

2.4.2026

Generative artificial intelligence (AI) is a transformative technology with the potential to revolutionize industries by rapidly analyzing vast datasets and providing insights through generating text, images, videos, and other content based on the data it has...

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Generative AI in Strategy Work and Firm Performance

1.4.2026

In the age of generative artificial intelligence (AI), organizations are at a pivotal crossroads in how they strategize and enhance performance. This study delves into the social-psychological dynamics influencing the use of generative AI within management...

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